Posted by: goatberg | March 5, 2008

Spending Won’t Save the Earth

A friend pointed me to an excellent article in today’s Post by Monica Hesse, Greed in the Name of Green – To Worshippers of Consumption: Spending Won’t Save the Earth.

It’s a worthwhile read, and repeats this innocent yet diabolical piece of history:

They subscribe, in other words, to a destiny laid out by economist Victor Lebow, writing in 1955: “Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction . . . in consumption. . . . We need things consumed, burned up, replaced and discarded at an ever-accelerating rate.”

That is such an important quote.

The article is a welcome critique of organic branding and the oxymornic nature of green consumption . Enjoy.

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